Freego

9:30PMJanuary 12 2020Daniel Tompkins

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Walking the Freedom Trail

The Boston Freedom Trail is a major tourist at­trac­tion for ex­ploring many of the im­por­tant mon­u­ments and sites of our na­tion's early his­tory. My col­lab­o­ra­tors (Alicia Va­lencia , Hüma Şahin , Mal­lory Nezam ) and I were tasked to ad­dress this his­tor­ical pil­grimage— to ob­serve and re­flect on these sites in their past and pre­sent con­texts.

First, we pur­chased tickets and set off on the Trail. One of our im­me­diate ob­ser­va­tions was a feeling of in­sin­cerity— the tour felt hokey. It also led us to ques­tion the role and meaning of Freedom in the con­text of the Trail, as well as in America.

Tour guides, often in cos­tume— posing as "ghosts" of 18th-cen­tury po­lit­ical fig­ures, lead you through the Boston Common, Fa­neuil Hall, the house of Paul Re­vere, the Old North Church... all the way to Bunker Hill (where the trail ends).

Printed ticket from the _Freedom Trail_ tour company
The original purchased ticket (printable version) for our Freedom Trail research.

First Im­pres­sions...

This was the birth­place of Amer­ican pa­tri­o­tism! These bat­tle­fields and memo­rials— the graves of our coun­try's fore­fa­thers— rep­re­sent our freedom and pros­perity!

The con­cept of freedom while walking the Trail felt lost, per­haps swal­lowed by a modern Boston. As tourists, the sites did not evoke a pro­found sense of re­spect or solem­nity, and the sug­ges­tion of pa­tri­o­tism felt no­tice­ably con­trived.

Most of our fellow tourists were more in­ter­ested in their phones, or taking away a nice selfie. At one point, the tour guide him­self pointed to a bar across from the grave­yard that holds Samuel Adams' re­mains:

The only place you can drink a cold Sam Adams while staring at a cold Sam Adams.

Coming from the class­room, we had ex­pected the Trail to offer more tools for in­tro­spec­tion— in­stilling a sense of grat­i­tude for the sac­ri­fices made in the name of freedom.

In our own in­ter­ven­tion, we would stir up some con­tro­versy. By forcing tourists to re­lin­quish some of their freedom, per­haps we could stim­u­late a more crit­ical look at what they have to lose.

Starting Up Freego

After some con­sid­er­a­tion, we de­cided to ap­proach our pro­ject by pairing our ini­tial re­ac­tions with the issue of freedom and pri­vacy in tech.

We sur­render our data to in­dustry gi­ants like Face­book, Mi­crosoft, Google, Apple, and Amazon everyday. Without so much as a thought, we trust these com­pa­nies to keep our data safe, giving them in­cred­ible powers of sur­veil­lance and con­trol.

In re­turn for the use of their ser­vices and prod­ucts, these com­pa­nies col­lect hun­dreds— some­times thou­sands — of data points on every cus­tomer. This data turns into likes and clicks which trans­late to sales and even votes .

We would pitch our in­stal­la­tion like a hot, new startup. We called our faux com­pany "Freego"— a cheap com­bi­na­tion of "freedom" and "go". Our product was wire­less freedom. We would in­stall mono­lithic WiFi an­tennas sit­u­ated at in­ter­vals along the length of the Freedom Trail, pro­viding free In­ternet con­nec­tivity to tourists.

A foam-sculpted obelisk with a realistic-looking marble finish and a bright red base
Alicia sculpted the obelisk from a rigid foam, and painted the outside in a realistic-looking faux-marble spray paint

Building a Mon­u­ment

Our pro­to­type an­tenna, a foam "obelisk" painted to look like stone, was out­fitted with a Rasp­berry Pi and a thermal printer (pow­ered through USB by a mo­bile bat­tery pack).

To con­nect to the Freego net­work, the tourist had to first com­plete a short, but de­tailed, ques­tion­naire. The net­work would act as a hon­eypot— col­lecting users' in­for­ma­tion: car­rier, de­vice type, lo­ca­tion, etc.— upon log­ging-on to the SSID.

Close-up image of the Raspberry Pi and thermal printer embedded in the obelisk.
Close-up of the Raspberry Pi, thermal printer, and power bank embedded in the body of the obelisk.

The Freego App

Our killer "app"— the ques­tion­naire— was struc­tured sim­i­larly to an of­fi­cial Myers-Briggs Type In­di­cator (MBTI). After an­swering the ques­tions, the tourist would submit their re­sponses at which time the thermal printer would eject a small slip from the obelisk.

Sim­ilar to MBTI, our ques­tion­naire weighed per­son­ality traits in sev­eral dif­ferent cat­e­gories in order to as­sign a "sigil". How­ever, in­stead of cat­e­gories like sensing/​feeling or ex­tra­ver­sion/​in­tro­ver­sion (used in MBTI), our test judged more po­lit­ical pre­con­cep­tions— such as con­ser­vatism vs. lib­er­alism, or na­tion­alism vs. in­ter­na­tion­alism.

Taken to­gether, the tourist was as­signed a Freego "pre­scrip­tion" that dic­tates their po­lit­ical per­son­ality, as well as which unique path through the Freedom Trail they should take.

Image of our Freego poster, displaying our product and motto.
A display board for our Freego brand. Includes instructions for how to get connected and take the survey to determine your personalized Freedom Trail tour.

There were eight pos­sible out­comes based on the an­swers given in the ques­tion­naire:

  • Bleeding Heart
  • Cal­cu­lated Be­liever
  • De­vout Amer­ican
  • In­de­pen­dent Prag­ma­tist
  • Pas­sionate Skeptic
  • Prag­matic Pa­triot
  • Re­flec­tive Cynic
  • The One That Got Away

Each po­lit­ical per­son­ality has a unique em­blem, a de­scrip­tion of their as­signed iden­tity type, a de­c­la­ra­tion of the sites on the Trail that they should see (pos­sibly with some sites omitted en­tirely), and a set of in­struc­tions on how they should ap­proach the tour.

The "Devout American" prescription example. This prints from the obelisk's thermal printer and includes tour directions (as well as other directions).
The "Devout American" prescription example. This prints from the obelisk's thermal printer and includes tour directions (as well as other directions).

Con­clu­sion

Alas, we never had the chance to do a field study with this pro­ject. As a tem­plate for how we might begin to think about tech­nology and freedom, how­ever, I think it was a suc­cessful pro­ject. Thanks for taking the time to read, and please share some com­ments below.